MASTER’S PROGRAM

ECHE Lab is supporting the organization of the Master’s program in “CULTURAL TOURISM MANAGEMENT. Strategic planning, innovative digital technologies and real estate management for the integrated valorization of the Heritage and Cultural Landscapes of Internal Areas” (CulTour).

The Master’s program aims to train experts capable of assuming leadership, coordination, and management roles in Cultural Tourism in Inland Areas.

The trained professionals will possess the skills to lead an integrated cultural tourism system through all phases, from strategic planning to management, including through the use of specific tools such as Destination Management Organizations (DMOs) and the Cultural Routes of the Council of Europe.

Within these tools, the trained experts will also be able to enhance the historic building heritage present in Inland Areas through innovative forms of Property Management connected to the organization of distributed accommodation systems.